Jen Allen-Knuth is an industry-leading sales methodology expert and founder of DemandJen, a sales training and consulting firm that helps organisations stop losing pipeline to buyer status quo. With nearly two decades of frontline experience selling to Fortune 500 companies, Jen brings an unrivalled depth of understanding around the true challenges of modern B2B selling. She spent over 18 years in enterprise sales roles at Corporate Executive Board and The Challenger Sale, where she mastered the art of complex selling and closing seven-figure deals. As Chief Evangelist at Challenger, Jen spearheaded the go-to-market strategy for one of the most influential sales methodologies of the last two decades. Her work directly generated over $3 million in closed-won revenue and influenced an additional $7 million in sales-qualified pipeline.
In 2023, Jen founded DemandJen to address a pervasive challenge facing today's sales teams: buyer inertia. While most organisations focus on doing “more” - more emails, more calls, more content - Jen teaches how to make each outreach matter. Her frameworks equip sellers to disrupt the status quo, engage risk-averse buyers, and provoke urgency where none exists. She is best known for her Buyer-Centric Frameworks, a practical toolkit that helps teams size the cost of inaction, lead provocative discovery calls, and build consensus across large buying groups. Clients include leading brands like IBM, GE, Square, G2, Autodesk, and Juniper Networks - all of whom trust Jen to unlock real behavioural change and drive sustainable pipeline growth.
What makes Jen a compelling speaker is not only her expertise, but her delivery. Audiences consistently praise her no-fluff, story-driven style, which blends humour, honesty, and practical insight. Drawing on her own journey, from a sales rep carrying quota to the Head of Community Growth at Lavender AI, Jen speaks to professionals in a way that feels both familiar and refreshing. She doesn’t shy away from sharing hard-earned lessons and often speaks about the importance of slowing down, focusing on buyer psychology, and embracing authenticity in a field too often driven by metrics and mimicry.
As a speaker, Jen offers more than motivation, she delivers actionable takeaways that salespeople can apply immediately. Whether addressing a global SKO, leading a breakout session, or keynoting an industry conference, Jen leaves audiences inspired to ditch the robotic pitch and embrace high-impact, buyer-led conversations. With over 90,000 followers on LinkedIn, features in Forbes, Sales Hacker, and more than 200 podcast appearances, Jen has become one of the most recognisable and respected voices in B2B sales today.
