Having studied a multitude of risks for the majority of aspects of life, Ashley is a specialist in rational analysis, a process that challenges the classical economic models which attempt to predict behaviour with linear, rational processes.
Gerald promotes a fresh way of thinking when it comes to analysing consumer and business decisions. He uses analogies such as forest fires and Hollywood actresses, to demonstrate why the conventional ways of viewing problems, making decisions and assessing risk are flawed to make for a fun and engaging and motivational speech.
In his speeches, Ashely highlights that there is not always a perfect solution and that there are many ‘known unknowns’ when it comes to business strategy. He also clarifies that we are influenced by context rather than facts; instinctive biases rather than a rational analysis which is seemingly obvious but easily forgotten in any rapid business environment.
With over thirty years of experience in risk analysis, strategy, behavioural economics and change management, Gerald has changed the mindsets of many businesses from a view similar to a mathematician to a more psychological approach, that considers the human side of the analysis. He has worked for Baring Brothers and the Bank for International Settlements in Basel throughout his career and is now the co-founder and Managing Director of St. Mawgan & Co, a strategy consultancy in London. He also makes frequent visits to the Newcastle Business School and regularly contributes his wisdom to the press.
As an expert within his field, Gerald has also released several books including The Tangled World - Understanding Human Connections, Networks and Complexity and Two Speed Worlds: The Impact of Explosive and Gradual Change - Its Effect on You and Everything Else.
A highly regarded and respected figure within the industry, Gerald is ideal if you’re looking to make revolutionary changes to your business. A speaker that can motivate businesses at any level, Gerald Ashley is a no brainer for any corporate event or function.
