Rahaf Harfoush is a distinguished digital anthropologist, strategist, and author who specialises in exploring the intersections between technology, innovation, and organisational behaviour. Known for her in-depth understanding of how emerging technologies such as artificial intelligence (AI) and digital environments are reshaping work cultures, Harfoush is a highly sought-after keynote speaker. She has contributed to major global events such as the 2023 Thinkers50 Thinker-Fest and the 2024 Reimagine HR event for Gartner. In addition to her keynote engagements, Harfoush was appointed to the UN Secretary-General’s High-Level Advisory Body on AI in 2024, reflecting her influence in the field of technology and AI policy.
Harfoush’s insights into workplace culture and innovation are also demonstrated through her role as Executive Director of the Red Thread Institute of Digital Culture. This think-tank focuses on translating technology trends into actionable strategies for organisations, helping them navigate digital transformation. Harfoush’s contributions to academia include her position as an Adjunct Professor at Sciences Po, where she teaches Innovation and Emerging Business Models, and her Visiting Policy Fellowship at the Oxford Internet Institute. As a member of France's National Digital Council since 2021, she has also advised on digital policy and the societal impacts of AI.
A prolific author, Harfoush’s works have had a significant impact on the discourse surrounding technology and workplace dynamics. Her book "Hustle & Float: Reclaim Your Creativity and Thrive in a World Obsessed with Work" highlights the tensions created by modern productivity demands and offers solutions for thriving in a fast-paced digital world. She also co-authored "The Decoded Company", which examines how big data can improve organisational performance, winning the 2015 Gold Axiom Award for Best Business Technology Book. Her earlier book, "Yes We Did!", provided an insider’s perspective on the role of social media in Barack Obama’s successful 2008 presidential campaign.
In addition to her speaking and writing, Harfoush has made a lasting impact as an advocate for ethical AI and digital innovation. Her contributions have earned her recognition as a Young Global Changer by the G20 Global Think Tank Summit and a shortlist for the prestigious Thinkers50 Award. Her expertise has been featured in influential platforms such as the Harvard Business Review, The Financial Times, and Fast Company, solidifying her reputation as a leader in the tech and innovation space.
