Sebastian Deterding is a renowned keynote speaker, celebrated for his expertise in innovation, design, and strategy. Currently the Chair of Design Engineering at Imperial College London's Dyson School of Design Engineering, his work blends academic research with practical, industry-led solutions. He has an impressive academic background, with a PhD in Media Studies from Hamburg University and an MA in Communication Science & Comparative Literature from the University of Munster. His leadership in the field of gamification, particularly through his co-editorship of "The Gameful World", showcases his deep understanding of how game design principles can transform industries and enhance user engagement.
Deterding’s career spans numerous high-profile academic and professional roles. He was previously a Professor of Digital Creativity at the University of York and has held visiting positions at institutions like Northeastern University and the Rochester Institute of Technology. He has also contributed to significant design projects for organisations such as the BBC, BMW, and Greenpeace, where his innovative approach to UX and motivational design has been a driving force. In addition to his academic and professional endeavours, he founded Coding Conduct in 2010, where he serves as Principal Designer, focusing on ethical design in digital environments.
As a keynote speaker, Sebastian Deterding is highly sought after for his ability to connect the dots between strategy, product design, and user experience. His talks, which often focus on gameful design, ethics in digital systems, and fostering human flourishing through technology, have made a substantial impact at events such as the Game Developers Conference (GDC) and UX London. His TED talk, What Your Designs Say About You, reflects his talent for translating complex ideas into engaging, thought-provoking presentations. Whether addressing the future of digital creativity or the role of strategy in design, his insights resonate with audiences across industries.
Sebastian’s recent accomplishments include his role as Co-Editor of "The Routledge Handbook of Role-Playing Game Studies", published in 2024, underscoring his continued influence in both academia and practical design. With a career that bridges research, design, and speaking engagements, he offers a unique perspective on how digital systems shape behaviour and society. His talks provide invaluable insights for anyone interested in the intersection of design, innovation, and ethics.
