James Bidwell is a distinguished figure in the world of marketing and innovation, with a career spanning over three decades, characterised by leadership roles in a variety of prominent companies. His expertise lies in steering businesses through periods of transformation, particularly in the realms of digital innovation, brand management and sustainability.
James' career began in the early 1990s when he honed his marketing skills at The Walt Disney Company and Euro Disney Associes SCA. He later held key positions such as Marketing Director at Selfridges and eToys Europe, where his innovative approach earned him a reputation as a “theatrical agitator” and “ringmaster extraordinaire”. His tenure as CEO of Visit London further solidified his ability to lead organisations through significant change, leveraging his marketing understanding to enhance the city's global profile.
In 2009, James became the Managing Director of Anthropologie Europe, where he was instrumental in expanding the brand across the continent. His roles as CEO of Cass Art and Chairman of Easyart.com showcased his versatility and ability to navigate different market sectors. James' influence extends beyond traditional marketing, as demonstrated by his ownership of Springwise, a leading global innovation platform. Under his leadership, Springwise has become synonymous with positive and sustainable change, curating cutting-edge innovations worldwide. His co-founding of Re_Set in 2017 further underscores his commitment to driving disruption, innovation and sustainability within the corporate sphere.
James' deep understanding of digital transformation and his strategic insight make him a sought-after motivational speaker for corporate events, also a bestselling author on transformation - having authored the book "Disrupt!: 100 Lessons in Business Innovation". He is known for his ability to navigate the complexities of disruption and the rapid pace of change, offering valuable insights into fostering cultural shifts and embracing innovation. His talks often draw from his extensive experience and his passion for creating a sustainable economy, making him a compelling speaker who inspires organisations to view change as an opportunity rather than a challenge.
