Jonah Berger is a world-renowned authority on change, influence, and consumer behaviour, a Marketing Professor at The Wharton School and bestselling author of Contagious. Having established himself as a pioneering expert in the marketing field, Jonah is one of the most sought-after consultants, boasting leading clients, such as The Gates Foundation, Nike, Google, Amazon, GE, and 3M, among others. He is also a popular speaker who has spoken at prestigious conferences and events, including Talks at Google, SXSW, and Cannes Lions on topics such as natural language processing, how products, ideas and behaviours catch on and consumer behaviour.
After earning his PhD in Marketing from the University of Stanford, Jonah became a Marketing Professor at the prestigious Wharton School. Over the course of 16 years, Jonah has established himself as a thought leader in the marketing field, with over 60 published articles in leading academic journals and ground-breaking research on automated textual analysis and language processing, which has the potential to assess and predict the success of songs and movies whilst still in textual form. Moreover, he teaches Wharton’s highest-rated online course, and was awarded the Iron Professor award for awesome faculty research.
Translating his pioneering research into three bestselling books, Jonah is the distinguished author of Contagious, Invisible Influence, and The Catalyst. Proving to be very popular, his books have sold over a million copies in 35 different countries. Furthermore, Jonah’s exceptional research has been featured in notable publications, such as Harvard Business Review, Wall Street Journal and The New York Times. For his accomplished contributions to marketing, Jonah was recognised by the American Management Association as one of the top 30 leaders in business. Moreover, he was voted one of the most creative people in business by Fast Company magazine and included in The New York Times Year In Ideas.
A highly respected leader in the field of marketing, Jonah uses his vast academic experience to revolutionise and expand on areas, such as change, influence, word of mouth and consumer behaviour. He is at the forefront of innovation with his pioneering work on automated textual analysis and natural language processing. Furthermore, he is recognised as a world-leading authority on products, ideas, and behaviours and is a highly demanded-consultant by leading organisations, including Facebook, Apple, and Nike. When booked for speaking engagements, Jonah eloquently shares his expertise, tailoring his presentation to generate the maximum benefit and value for his audience.
