Consumer behaviour expert, Rory Sutherland has more than 30 years of experience as a senior leader in the field of corporate creativity, branding and internet influence. With a psychological approach to business trends, Rory has impressive insights into behavioural science and the impact on target markets, which he offers as an event speaker. Booked by corporate clients to level up their output, Rory is known for his ability to highlight unseen opportunities with transformative impacts.
Best known for his dedicated career at Ogilvy UK, Rory began as a copywriter for the behavioural sciences led branding and advertising company before becoming the Creative Director of Ogilvy UK, a position he held for more than 20 years. A passionate expert in his field, Rory applies his insight working with psychology graduates to identify missed opportunities for companies to increase revenue through minor changes. As the Founder of Ogilvy Change and current Vice-Chairman, Rory leads the unit in developing strategies for futureproofed change across sectors.
Dedicating much of hic career to writing has led Rory to become a sought-after contributor to leading publications, backed which his extensive knowledge. He is a technology correspondent for The Spector and has written for Market Leader and Impact and Wired in the past. Rory is the acclaimed author of The Wiki Man and has published Alchemy in 2019, a best seller and a testament to his expertise. Called on to advise other businesses thanks to his industry knowledge, Rory has previously acted as the President of the IPA and Chair of the Judges for the Direct Jury at Cannes.
With an international reputation forged over numerous decades of dedicated work, Rory has spoken at numerous TED conferences to date including his TED talks titled ‘Perspective is Everything’ and ‘Lessons from an Ad Man’. Having been at the forefront of the digitalisation of advertising through Ogilvy, as a speaker Rory discusses the opportunities presented by the internet and the discoveries still to be made. Additionally, Rory shares a psychological perspective on consumer behaviour, creative persuasion and innovation, a truly insightful speaker.
