Expert marketeer, Greg Hoffman is famed as the former Chief Marketing Officer of Nike. Working with Nike for over 27 years, Greg was responsible for everything from design to marketing and innovation at the company. Today, he is the founding Principal of Modern Arena and is also booked as a speaker for corporate conferences to share his knowledge of marketing built at one of the world’s most loved brands – advising Fortune 500 organisations on how they can optimise their marketing strategies.
Educated with a Bachelor of Fine Arts, Greg was destined to lead a creative career. For over 27 years, Greg was responsible for various creative aspects of the Nike brand, appointed his first major role as the VP of Global Brand Design for Nike in 2006. Working on prominent campaigns for Nike, Greg oversaw everything from brand communications to storytelling and consumer experience. Driving themes of sustainability, empowerment and equality through sport, Greg solidified his prominence at the company with recognition of being named as one of the Most Creative People in Business by Fast Company.
Other prominent roles at Nike included VP of Global Brand Creative, VP of Global Brand Experience and VP of Global Brand Innovation. Throughout his time in such roles, Greg marked Nike in the history books as one of the most preeminent storytellers and one of the most innovative physical brand experiences of the modern-day. His innovative leadership also landed Greg recognition as one of the 50 Most Innovative CMO’s from Business Insider and saw him listed on the Power Players annual list. Greg also spent time sitting on the Advisory Board of Nike’s Black Employee Network and as a member of the Board of Directors of the Nike Foundation.
Now the Principal of Modern Arena and a Branding Instructor at the University of Oregon, Greg channels his passions into helping organisations to build brand strength and emphasise their social impact. Booked as a speaker for a range of corporate conferences or public events, Greg shares his inspirational story from the helm of Nike’s marketing division and how he crafted the brand into the one we know and love today. A transformative leader and marketing visionary, Greg is an expert in brand communication and the perfect choice as a marketing speaker for your next event.
